In an exclusive interview with iGamingExpert, SYNOT Games‘ Product Manager, Katarína Ružičková, shares insights into the latest update to our Player Engagement and Acquisition Kit, known as PEAK. Featuring the newly introduced Dream Dial, this bespoke solution is crafted to dramatically enhance the player experience and provide operators with valuable engagement tools.

iGaming Expert: The latest edition of PEAK comprises a number of fresh additions. One such example is Dream Dial. To begin, could you outline the thought process behind this? 

Katarína Ružičková: Dream Dial was developed as part of PEAK’s ongoing evolution to provide operators with engaging, easy-to-implement promotional tools that enhance player interaction. 

The concept behind Dream Dial was to introduce a simple yet powerful mechanic – a thrilling virtual wheel spin that offers an immediate sense of excitement and anticipation. 

Unlike traditional tournament-based or scheduled promotions, Dream Dial delivers a quick, one-time interaction that seamlessly integrates into the gaming experience. 

Players enjoy the chance to win instant rewards, while operators benefit from a flexible, visually engaging, and easy-to-manage promotion. 

iGX: What options are available to operators when it comes to tailoring the promotion to their individual needs? 

KR: Operators have extensive customisation options when tailoring Dream Dial to their specific needs. The wheel can feature anywhere from 2 to 30 segments, each configurable with different prizes, re-spin options, or no-win outcomes. 

Prizes can include cash rewards, free spins, buy feature spins, tickets to other promotions, and other tangible rewards. Additionally, Dream Dial offers several visual themes, such as seasonal or gold variations, enabling operators to align the promotion with their branding. 

The Smart Shuffle function ensures a balanced distribution of prizes while maintaining fairness and excitement. Furthermore, operators can define player eligibility based on engagement history or other predefined criteria. 

The opt-in process is streamlined with the Spin Button, which acts as an automatic opt-in mechanism, simplifying participation. This high level of flexibility allows operators to create a tailored experience that aligns with their business goals and player preferences. 

iGX: How and why do you believe that Dream Dial will deliver on its ambitions of fostering enhanced player engagement and increased interaction? 

KR: New Dream Dial is designed to foster player engagement by tapping into the psychological appeal of anticipation and instant gratification. The act of spinning a wheel introduces an element of suspense that keeps players engaged and excited. 

Unlike longer tournaments where results may take hours or even days, Dream Dial delivers immediate results, providing instant feedback. Its straightforward mechanics ensure that players can participate with a single spin, making it easy and accessible. 

The visually appealing spinning wheel enhances the interactive and immersive experience, encouraging players to stay engaged.  

iGX: Looking at the wider introduction of the latest PEAK version, what further introductions can we expect to witness to drive the product forward further still? 

KR: The current version of PEAK marks a significant step forward, not just with the introduction of Dream Dial but also with other interesting features. A key addition in this version is the implementation of extended score formulas, providing more comprehensive ways to calculate winners and enhance tournament-based promotions. 

Players can benefit from a more advanced player dashboard, offering deeper insights into participation and win history. Customisation options have been further refined, with additional themes and styling pallets to make promotions more visually compelling. 

With these innovations, PEAK continues to evolve as a high-quality, compliance-friendly solution that keeps players entertained while driving retention and revenue for operators. 

iGX: What further additions/amendments can we expect in the future as you look to enhance the effectiveness of PEAK to new levels? 

KR: Looking ahead, PEAK will continue to develop new features that enhance its effectiveness. Future enhancements may include the introduction of challenges and qualifications, allowing players to complete specific tasks or milestones to qualify for promotions or rewards. 

Real-time animations and celebratory effects will enhance the immersive quality of promotions, while expanded branding opportunities will allow operators to personalise promotions with their identity, creating a seamless player experience. 

By focusing on usability, flexibility, and gamification, PEAK remains committed to delivering a leading promotional solution that provides real value to operators and an unforgettable experience for players.