In this exclusive Interview, our Head of Game Product at SYNOT Games, Brian Hallas, sat down with iGamingExpert, to discuss the evolution of our gaming portfolio. From evolving classic series to introducing fresh features like the free round bonuses, our commitment is to enhance the player experience.

Phrases such as increasingly saturated, tidal wave of releases and many similar iterations are commonplace when addressing the current nature, and ongoing challenges, associated with online gaming.

Despite additional jurisdictions presenting fresh opportunities courtesy of ushering in a legalised marketplace, tightening regulation across various corners of the world are causing internal headaches on the development front.

In conversation with iGaming Expert, SYNOT Games’ Head of Game Product, Brian Hallas, delves into the techniques deployed to ensure the studio’s USPs are upheld across all facets of the group, in addition to how a recent pair of additions will help achieve true differentiation from competitors.

As previously alluded to, the pace of fresh game releases hitting inboxes on a daily basis is certainly showing no sign of slowing down, but what demands accompany such a position?

“It’s certainly an interesting challenge but it’s also one of the highlights of our industry; a creative window to delve into everything from the evolution of an existing series to the exploration of new possibilities,” he begins. 

“Naturally though, to be unique means bringing consistency to the product. This way players have a clear picture of the gaming experience, develop a positive association with it and consequently see the elements that differentiate it both within our own portfolio and beyond. 

“The appeal is in the recipe; acknowledging its strengths and tweaking it to cater to new preferences”

“Whether the latest installment of Respin Joker with its classic appeal or innovative representations of the Hold and Win feature, such as in the upcoming game Legend of Medusa, there’s always a way to be different.”

As competition naturally ramps up, the willingness and desire to be viewed as a business that pushes the boundaries and remains on the edge of technological developments could be critical in the eyes of operators, peers, and players.

Continuing where he left off, Hallas elaborated on the techniques that have been deployed by the group in order for its gaming catalogue to best appeal to players, and crucially mean that they keep coming back for more.

“SYNOT Games content benefits from decades of exposure in land-based markets where players have shown a resounding respect for the content,” he says. 

“It’s true that you’re not going to find a 100,000x max win or that many high volatility titles amongst our games but this also reflects our approach. Our commitment to provide games for true players is one based on tried-and- tested math, new mechanics, and their visual interpretation in an attractive variety of themes. 

“The appeal is in the recipe; acknowledging its strengths and tweaking it to cater to new preferences of player taste that border, not oppose.”

“As far as a promotional tool goes, each has its merits”

To help achieve this outlook, SYNOT Games has introduced a pair of fresh features to its roster. These, the company says, are designed to reward players with free rounds across its slot games portfolio in a bid to “supercharge promotional campaigns”.

These could award players with standard free rounds to welcome new players, re-engage existing ones, celebrate special events, or reward high-value VIP players with feature free rounds – entering directly into a buy bonus game.

Introducing a feature-free round and free round bonus, Hallas details what each comprises and highlights the critical differences between the two.

He remarks: “Yes, of course – the key difference between these two features is the feature part. Whereas the free round bonus enables players to experience a game by nature of free base game spins, the feature free round bonus lets them go straight to a bonus feature within the game. 

“As far as a promotional tool goes, each has its merits for different sections of the player base but we’re most pleased to give operators the choice.”

To summarise, the free round bonus and feature free rounds represent a strategic initiative aimed at enhancing player experiences and driving engagement for the group’s casino operator partners. 

“…there’s many aspects where we aspire to further enhance the player experience”

Offering a little additional detail, Hallas examines the key benefits that could be witnessed from this pair, and looks at how they can enhance a user’s experience and help to drive additional engagement.

“For the free round bonus, this is a tried and tested manner of reaching out to a large number of players, promoting game content, and giving them the opportunity to do so without expense on their side,” he states. 

“On the other hand, the feature free round bonus is an exceptional means of rewarding high-value players, or even promotional winners, with the juiciest parts of the game.”

Alongside a continued focus of aiming to shake-up the world of online slots comes a focus on innovation within the realm of enhancing the player experience. As the conversation drew to a close, Hallas opted to place a focus on what could be next for SYNOT Games.

“Quite simply, a continued evolution! We are not arriving on the market today and our product is not the same today as it was yesterday either,” he concludes.

“From efforts to improve our UX/UI to further focus on providing operators with effective promotional tooling, there’s many aspects where we aspire to further enhance the player experience. 

“Then of course, there are the games where we’ll continue to balance the best of our past with new adventures for players to enjoy!”